Briefly talk to Me about E Rock and what he does as an artist?

E-Rock is a very talented independent recording artist, music producer and CEO of Stead-E-Rock Records with a long standing recording career that features 6 albums and 2 independent film credits.

You are the CEO | RECORDING ARTIST | MUSIC PRODUCER | ACTOR AND FILM MAKER, which one best describes you here, and why?

I will always consider myself to be a recording artist first. My passion is simply to create the best music I can. Although having complete control over my entire career requires me to take on several roles that are very essential and necessary to ensure that what I create will be properly represented. I learned the hard way that no one can represent me better than I can.

Which label are you affiliated to and/or with, and why?

I am very happy to currently be with Stead-E-Rock Records independently. Recording and distributing my music independently allows me creative control and freedom to be as original and I want without the constant pressure to sound like other artists and allows me to make better decisions regarding the direction of my recording career.

Which genre is your music, and why is that important to you?

My music genre is considered Hip Hop, Rap and R&B Soul. Staying true to the music that I like and my fans appreciate is very important to me. A lot of the artists that I am a fan of have gone away from the music that made them famous due to the playlist of current radio and so many changes in the recording industry that most have just decided to step away from the music industry all together leaving their fans to wonder whatever happened to them.

Can you talk me through your motivation and or inspiration in music, film, acting, and your role as a CEO!! What skills do you require to be able to perform all the roles effectively and successively?

My motivation is derived from my desire to inspire others to feel free to express themselves no matter what they may have experienced in the past or what they may be experiencing in their lives now. I endured a lot of things as child that caused me to make a lot of unwise choices that actually took a toll on me mentally, my career and on my life as an adult. I learned from those experiences and now I value a lot of things differently and I try to put those things in my music in hopes that they may help others dealing with some of the same things now.

I am an Actor with a few film credits with lots of aspiration to do more. My schedule is always very full with so many projects but I continue to go to auditions whenever I get a chance. My main role as CEO of Stead-E-Rock Records is to overlook the daily operations of the record label including Artist management and Promotions. Time management is very important and essential to insure the label is run successfully.

Can you talk to me about :

  • “#YELLOWDOPEBOY”, what influenced the title and/or the name?

One night I was at a club when I ran into a friend who I thought didn’t recognize me and I was surprised when they said “Everybody recognize yo’ Yellow ass!” I laughed but I used that brief conversation as inspiration for “Yellow Dope Boy!”

  • “IF I WANT 2” MUSIC VIDEO NOW!, what is the message about here or what are you communicating with the listeners here?

“If I Want 2” was inspired by my aggressive Aries mindset. I truly feel that the biggest difference in successful people and unsuccessful people is that successful people, once they set their minds to do something will find a way to get it done no matter what!

Who are you collaborating with and what do you stand to benefit in that collaboration?

I am currently collaborating with a few new up and coming Music Producers and Artists with the intentions of building a solid production team.

Who are your target audience and/or listeners? Do you think you are able to reach them through your music?  How do you get your music to them?

My target audience is my incredibly loyal fans and followers, old and new that have been supporting my music career for many years. I have been very successful at reaching them with my music via social media.

When did you start singing/songwriting, and performing?

 I started my music career at a very young age.

What is it that you expect the listeners/ audiences to get from the song? What does the song(s) communicate about your personal life as a musician as most musicians uses songs to express themselves?

I always expect my listeners to get the experience of life from my unique perspective and how I view the world based on my personal experiences. My songs communicate how I feel about a lot of the things that are happening in the world. I have been considered a representative for the Underdog that has to fight for everything, nothing comes easy.

Are there any musicians who inspire you? What qualities do you admire about them?

The artists that inspire me the most are the late 2PAC, KANYE, JLO, and BEYONCE. I admire their individual journeys to success, each one is different but they all represent hard work, focus, courage and believing in themselves.

Describe your worst performance. What did you learn from this experience?

My worst performance was not really my worst but I learned that it is very important to give my all to my performance no matter how big the venue or how I may be feeling about other things that have nothing to do with the performance. I just focus on giving my fans a great show.

Which qualities do you think make a great artist?

I have learned that talent alone does not make you a great artist. There are no short cuts to be great, ambition, perseverance, focus are very important qualities to have for anyone wanting to become a great artist.

What is your advice to the aspiring artists?

My advice to aspiring artists is to have fun experimenting with different styles and different genres of music. Focus on your personal experiences that make you unique. Be different, but also focus on the everyday things that we deal with that we all have in common, that is what will makes you relatable with your present and future fans.